Losing users within the sales and marketing funnel is a common behavior when we have little data on what our users actually need and execute ideas without context. With our 3 strategies, you can avoid churn in your business.
What is a sales funnel?
The sales funnel, also known as the funnel of sales, are the stages through which a contact passes before becoming a customer, established by a company. As if it were a cone or pyramid, the stages of the conversion funnel range from attracting an email, phone number or WhatsApp to the company's contact list, to the moment when that "Lead" decides to purchase a product or service offered through marketing or sales strategies.
What are the stages of the funnel?
In the case of the stages of the Sales Funnel, Sales Force divides them into 3:
- Top: Here come the qualified leads obtained by Marketing (MQLs) and the prospects obtained by outbound strategies on the part of sales. Establishing a score for each contact will make it much easier to identify the quality of a "lead" and move it to the next stage.
- Middle: In this phase, the Sales team defines the customer's future problems and prepares a pitch that focuses on the ways in which those problems can be solved through the products or services offered by the company. The customer's budget, the competition's offer, and the estimated time for negotiation are also investigated.
- Bottom: In the final phase, a business proposal is created and the agreement is closed.
In the case of the digital marketing conversion funnel, Hubspot proposes focusing on the customer cycle (flywheel).
You attract strangers by offering them some value. You interact with prospects by providing the best user experience with a registration or a demo Finally, you delight customers with guides so that they can enjoy your product or service as you want them to, which will turn them into promoters who restart the cycle. >
Funnel optimization strategies:
Define your business objective: Use the SMART technique (Specific, Measurable, Achievable, Relevant, and Time-bound) to create specific and efficient actions. Knowledge of my target audience: Understand the characteristics and behavior of your potential customers, this will allow you to know what they need and what they are looking for in your product or service.
Knowledge of my target audience: investigate the pains of your future customers, what is their demographic profile, what topics they follow and how you can solve each of their pains.
Not all media are suitable for my company: indicate some media and define which are the best actions that can be executed by them (Eg: Instagram: brand recognition, LinkedIn: leadership in a sector, WhatsApp: personalized attention, SMS: mass communications with benefits, email: personalization of valuable content and offers).
By optimizing your sales and marketing funnel, you can recover up to 60% of your users and reduce expenses on new marketing actions. Do you want to know how ReOptimize can help you have a higher conversion and create effective sales funnels?